How to Get Paid from Facebook: Beginner’s Guide (2026)

Facebook is no longer just a place to scroll through family photos and event invites. It’s a full-blown creator economy, and millions of everyday people from fitness coaches in the U.S. to small business owners in the UK and Australia are generating real, consistent income from it every single month.

If you’ve ever wondered how to get paid from Facebook, you’re in the right place. Whether you’re a complete beginner or someone who’s already building an audience, this guide breaks down every legitimate method Facebook (Meta) offers to turn your content, your community, and your passion into actual dollars.

What Is Facebook Monetization?

Facebook monetization refers to the collection of tools and programs that Meta, Facebook’s parent company, offers to allow creators, businesses, and everyday users to earn money directly through the platform.

Think of it as Facebook’s way of paying you for the attention you generate. When your content gets views, engagement, or purchases, Facebook shares a portion of the advertising revenue it collects or facilitates direct payments from your fans and customers.

There are three main categories of Facebook monetization:

• Native Meta Programs: Built-in tools like Content Monetization (beta), Facebook Stars, Fan Subscriptions, and In-Stream Ads.
• Meta-Supported Methods: Such as Branded Content partnerships facilitated through Meta’s official Branded Content Tool.
• External-but-Facebook-Powered Methods: Affiliate marketing, Facebook Marketplace, Facebook Shops, and paid online events.

Quick-Reference: Facebook Monetization Methods

Method	Details
Content Monetization (Beta)	What You Need: 18+, follow Meta policies Est. Earning Potential: Varies by engagement Best For: All creators
Facebook Stars	What You Need: 500+ followers, 18+ Est. Earning Potential: $0.01 per Star Best For: Live streamers
Fan Subscriptions	What You Need: 10,000+ followers Est. Earning Potential: $4.99–$29.99/mo per fan Best For: Loyal communities
In-Stream Ads	What You Need: 10,000 followers, 600K min watched Est. Earning Potential: $0.10–$4 per 1,000 views Best For: Video creators
Branded Content	What You Need: Any size; use Meta Tool Est. Earning Potential: $100–$10,000+ per post Best For: Niche influencers
Affiliate Marketing	What You Need: Any size Est. Earning Potential: 5%–30% commission Best For: Product reviewers
Facebook Marketplace/ Shops	What You Need: Any size Est. Earning Potential: Unlimited Best For: Product sellers
Paid Online Events	What You Need: Any size Est. Earning Potential: You set ticket price Best For: Coaches & educators

How to Get Paid from Facebook: Step-by-Step

Getting paid from Facebook isn’t a single button you press, it’s a process. Here’s exactly how it works, from zero to your first payout:

Step 1: Set Up a Professional Facebook Page

Facebook pays creators through Pages, not personal profiles. Go to Facebook and create a Page for your brand, niche, or business. Choose a category that fits your content (Entertainment, Education, Health & Wellness, etc.). Once your Page is live, enable Professional Mode in your Page settings to unlock access to monetization tools. Post consistently, aim for original content that provides genuine value to your audience.

Step 2: Check Your Monetization Eligibility

Before applying for any program, verify what you qualify for. Go to Meta Business Suite (business.facebook.com), navigate to the Monetization tab, and use the Monetization Eligibility Checker. Select your Page from the drop-down menu to see your current status, any policy violations, and which tools you can access right now.

You must be at least 18 years old, located in a country where Facebook monetization is available (including the US, UK, Canada, Australia, and most of Europe), and compliant with Meta’s Community Standards, Partner Monetization Policies, and Content Monetization Policies.

Step 3: Join the Facebook Content Monetization Program

The Facebook Content Monetization beta (launched August 31, 2025) is your primary gateway to earning from Reels, Stories, photos, long-form videos, and even text posts.

Open the Facebook app, head to your Professional Dashboard, and tap ‘Express Interest’ in the Content Monetization beta section. Meta reviews your page and notifies you of approval. Unlike older programs, this does not have rigid follower requirements, but active, original content significantly improves your chances.

Step 4: Set Up Your Payout Account

Facebook will not send you a single cent until you configure how you want to be paid. In Meta Business Suite, click the Payout Settings option. Use the Payout Setup Wizard to link either a bank account (ACH transfer for U.S. creators), PayPal, or a debit card.

Make sure your legal name, tax information (W-9 for U.S. creators, equivalent for other countries), and payment details are 100% accurate. Facebook requires tax documentation before processing any payments.

Step 5: Choose Your Monetization Methods and Start Creating

The most successful Facebook earners don’t rely on just one income stream, they combine multiple methods. Here’s how each major method works:

• Facebook Stars: Fans send you virtual Stars during live videos or regular video posts. Each Star equals $0.01 USD. Engage your audience live and remind them Stars are available.
• In-Stream Ads: Ads play before, during, or after your videos. You earn based on ad impressions and watch time. Requires 10,000 followers and 600,000 total minutes watched in the last 60 days.
• Fan Subscriptions: Offer exclusive content, badges, and community perks for a monthly fee (you set the price). Best for creators with a loyal core following of 10,000+.
• Branded Content: Partner with brands and use Meta’s Branded Content Tool to tag them in sponsored posts. Higher earning potential, use the Brand Collabs Manager to get discovered by brands.
• Affiliate Marketing: Share affiliate links in your posts, Reels, and Groups. When followers buy through your links, you earn a commission (typically 5%–30% depending on the brand).
• Facebook Marketplace & Shops: Sell physical or digital products directly. No follower requirements. Set up a product catalog and Facebook handles the storefront infrastructure.
• Paid Online Events: Charge admission for live webinars, Q&As, or workshops hosted through Facebook. You set the ticket price and keep the majority of revenue.

Step 6: Monitor Your Earnings and Stay Compliant

Log into Creator Studio or Meta Business Suite regularly to track your performance, earnings, and payout schedule. Facebook typically pays out monthly once you’ve crossed the minimum threshold.

Use the analytics dashboard to identify your highest-performing content types and double down on what’s working. Stay vigilant about policy compliance, a single violation can pause or permanently revoke your monetization privileges.

Pro Tips to Maximize How Much Facebook Pays You

Knowing how to get paid from Facebook is one thing. Knowing how to get paid well is another. Here are the strategies that consistently produce better results:

• Post original content. Facebook’s algorithm and its payment system, rewards creators who produce content that shows a ‘human touch.’ Even if you use AI tools to assist your creation, add your own voice, perspective, and editing. Avoid reposting content from other pages without substantial transformation.
• Prioritize video. Reels, long-form videos, and live streams consistently generate higher engagement and therefore higher payouts. Hook viewers in the first 10–15 seconds to maximize watch time.
• Post consistently, not frantically. Two to three quality posts per day across varied formats (video, Reels, text, photos) gives Facebook more opportunities to boost your reach. Quality always beats volume.
• Stack your income streams. Don’t rely on just one monetization method. Combine Stars + affiliate links + branded content for a more resilient income. Creators who diversify earn significantly more per month.
• Engage your community. Comments, replies, live Q&As, and polls boost your engagement metrics, which directly impacts how much the Content Monetization beta pays you. Engagement is the new currency.
• Use Meta Business Suite analytics. Track which content drives the most watch time, shares, and engagement. Adjust your strategy monthly based on real data.

Important for U.S. creators: If your Facebook earnings exceed $600 in a calendar year, Meta will issue a 1099-K tax form. Make sure you report Facebook income to the IRS. UK creators should be aware that Meta income is taxable under HMRC rules. Always consult a tax professional for advice specific to your situation.

Frequently Asked Questions (FAQs)

How many followers do you need to get paid from Facebook?

It depends on the method. Facebook Stars requires just 500 followers. Fan Subscriptions and In-Stream Ads require 10,000 followers. The new Content Monetization beta program has no strict follower minimum, but requires an active, original-content page. Affiliate marketing and Marketplace have no follower requirements at all.

How much does Facebook pay per 1,000 views?

Facebook’s payout per 1,000 views varies by niche, audience location, and ad performance. The general range is $0.10 to $4.00 per 1,000 views, with finance, health, and business niches typically earning at the higher end. The new Content Monetization beta calculates payouts based on engagement, not just views.

Can you get paid from Facebook without showing your face?

Yes. Text-based posts, photo content, infographics, and voiceover Reels are all eligible for the Facebook Content Monetization beta. You do not have to appear on camera to earn. Affiliate marketing, Facebook Shops, and Marketplace earnings also require no video presence whatsoever.

How long does it take to start getting paid from Facebook?

Once approved for a monetization program and with your payout account set up, Facebook typically pays out monthly, usually between the 18th and 21st of the following month. You must meet the minimum payout threshold (typically $100 USD) before a transfer is processed.

Is Facebook monetization available in all countries?

No. Facebook monetization is currently available in a limited list of countries including the United States, United Kingdom, Canada, Australia, Ireland, and many EU nations. Availability varies by program. Check Meta’s official eligibility page or the Monetization Eligibility Checker in Creator Studio to verify your country’s access.

What happens if Facebook removes my monetization access?

Facebook can revoke monetization privileges at any time for policy violations, including posting content that violates Community Standards, publishing misleading or clickbait content, or using recycled/stolen material. You can appeal demonetization decisions through Creator Studio. To avoid this, regularly review Meta’s Partner Monetization Policies and Content Monetization Policies.

Can I use Facebook monetization alongside YouTube or TikTok?

Absolutely. Many creators run multi-platform monetization strategies. Repurposing content across TikTok, YouTube Shorts, Instagram Reels, and Facebook Reels is a smart and accepted practice, just ensure each version follows the respective platform’s policies. Facebook does not require exclusivity.

Final Thoughts: Is Getting Paid from Facebook Worth It?

Facebook isn’t a dying platform, it’s a reinvented one. With over 3 billion monthly active users and a robust creator monetization ecosystem that paid out over $1 billion to creators in recent years, it remains one of the most powerful and accessible income platforms available to anyone with a smartphone and something to say.